journal
what we’re learning, building, and reading. founder notes, the science behind biohugs, and external coverage.
field notes
science
language · framework
we stopped calling it stress (and what we call it instead).
the word does too much work. inside biohugs we stopped using it. here is what we use instead, and the polyvagal framework that taught us why it matters.
hrv · measurement
your HRV is not your friend’s HRV.
every wearable shows you a number. almost none tell you that comparing it to anyone else’s — even the population average — is mostly noise. only your own trend means anything.
behavioral science
the case against streaks: a behavioral science primer.
headspace has one. apple has one. biohugs doesn’t. the overjustification effect, the what-the-hell effect, and the evidence has been unambiguous since the 1970s.
in the press
ndr · das rote sofa
parnian on ndr’s das rote sofa.
a conversation about biohugs on north german public television’s long-running talk show.
starterin hamburg
biohugs wins the tech category at starterin hamburg 2025.
hamburg’s annual female founders prize. tech category winner. announced at the city’s full-day conference.
faz · verantwortung magazine
featured in faz’s verantwortung magazine.
get the biohugs letter.
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